Tyres HQ

Affiliate & Fulfilment Disclosure

How the site is funded, and why it never changes our advice. Last updated 29 June 2026.

We want to be straight with you about how Tyres HQ is funded, because trust is the whole point of the site. This page explains our relationship with Tyres.co.uk and how it does, and does not, affect what you read here.

Our fulfilment partner

Tyres.co.uk is the official fulfilment partner for Tyres HQ. When a guide reaches a natural point where buying is the next step, you will sometimes see a link to the most relevant page on Tyres.co.uk, where you can check sizes, prices and fitting. These links are marked, and we may earn a commission if you buy after following one.

That arrangement helps keep our guides free to read. It does not change the advice in them.

What this never affects

A commercial relationship never decides which tyres we recommend, how a tyre scores, or what a guide says. Our recommendations are based on independent test results and real fitting experience, and they point you to whatever genuinely suits your car and your driving, including cases where the most sensible choice is a cheaper tyre or no new tyre at all.

No brand and no retailer can pay to be recommended, to rank higher, or to change the wording of a guide.

Every guide stands on its own

Each guide is written to answer your question in full, whether or not you ever click a link. If we removed every link to a shop tomorrow, the guides would be exactly as useful. The link is there for convenience at the point you are ready to act, never as the reason the guide exists.

How recommendations are made

Our research and review standards, including how we test and source, are set out in our editorial guidelines and in how we review tyres.

Questions

If anything here is unclear, or you want to know how a particular recommendation was reached, email hello@tyreshq.co.uk.